Solutions for Promotional Efforts

Major promotional events drive enormous call volumes for a limited time and are difficult—and expensive—to manage within a live call center environment. Multi-modal automated solutions represent a great way to get customers involved with a brand.  FDVS has worked with a number of clients on:

  • Contests and sweepstakes enrollment applications
  • Delivering inbound/outbound marketing messages for new product launches
  • E-mail/address capture for distribution of promotional materials
  • Voting applications (eg: reality TV audience participation)

Customer Case Study – Promotional/Consumer Goods

Handling Nearly 1.25 Million Calls and Logging Almost Two Million Minutes, FDVS Promotional IVR Applications Help Company Successfully Launch New Products

Challenge

An international soft drink company was seeking ways to improve the impact to consumers of its ongoing product promotions. The decision to launch a major promotion for its flagship soda revealed two challenges: enabling consumers to easily participate in the promotion and handling the expected large number of caller responses. Read more…